Facebook hit with lawsuit over “Like” ads – user says he never “Liked” USA Today

Steve:

I’ve often suspected as much in my own experience. You?

Originally posted on Gigaom:

A Colorado man who claims Facebook(s fb) falsely told his friends that he “Liked” USA Today(s gci) has filed a lawsuit seeking at least $750 for himself and every other user who appeared in ads for products they never endorsed.

In a class action complaint filed in San Jose, Anthony Ditirro says a friend called his attention to a Facebook ad that shows Ditirro “liking” a USA Today food section:

FB like screenshot

According to Ditirro, he never clicked his “Like” button on USA Today’s Facebook page or even visited the publication’s website in the first place.

“Although PLAINTIFF has nothing negative to say about USA TODAY newspapers, PLAINTIFF is not an avid reader of USA TODAY, nor does PLAINTIFF endorse the newspaper,” says the complaint.

The lawsuit states that the phantom Likes violate a series of state and federal laws related to privacy and publicity rights, and cites a California law that…

View original 278 more words

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